The Magic of Customer Service

Simple Ways to Attract and Keep Customers

What would your business or company be like if people were loyal to you and your brand?

Have you dreamed of winning the hearts of customers, but you feared you lacked The Magic of Customer Service?

The truth about exceptional customer service is not as elusive as you think.

Inside, You'll Discover How To...

Win over new customers through going the extra mile. Make yourself the no-brainer option. Engage with customers to create loyalty. Be perceived as the expert so customers will come to you first. Deal with customer complaints in a win-win fashion. Inspire your people to raise the bar on customer experience.... And much, much, more!

Praise for The Magic of Customer Service

"Mike Toy helps leaders understand the connection between culture and brand and employee experience and customer experience. In every instance, it's about people and Mike gives practical and easily implemented suggestions to win the hearts of employees and customers!"

Dee Ann Turner, former Chick-fil-A Vice President and author of Bet on Talent

"Doing something and doing it right are two different things. In Mike Toy's book The Magic of Customer Service, you will learn this important lesson. Doing things right is a choice. You can decide to be average, good or great. The path to greatness is to understand, everything matters. You have to know more if you want to be more and do more. Learn from Mike and create a mindset of excellence in all areas of your life. You will be glad you did."

Lee Cockerell, Executive Vice President (Retired and Inspired) Walt Disney World(R) Resort and Best Selling Author

"Mike Toy's real world observations and fascinating perspective will help you and your people grow!"

Shep Hyken, New York Times bestselling author of The Cult of the Customer

"Mike Toy keeps customers and culture at the top of your mind. Apply what you learn for an exceptional ride to the top!"

Ron Kaufman, New York Times Bestseller Author of Uplifting Service


"Mike Toy's sharp observations about root problems along with actionable solutions make this a one-two knockout!"

Jonah Berger, New York Times bestselling author of Contagious

"Mike Toy gives you the motivational tools you need to boost and strengthen all those around you."

Brian Tracy, Author / Speaker / Consultant

"Want amazing? Count on Mike Toy to help your people develop the attitude and mindset of winners!"

Marshall Goldsmith, the New York Times #1 bestselling author of Trigger, Mojo, and What Got You Here Won't Get You There


"Refreshing and inspiring. Mike Toy has done it again!"

Joe Hart, President/CEO of Dale Carnegie

"If you are looking for the definitive roadmap to create and grow your organization (the kind that will differentiate you from the competition) - look no further. What are you waiting for?"

Joseph Michelli New York Times #1 bestselling of author of books like The Airbnb Way, Driven to Delight, The New Gold Standard, and The Starbucks Experience

"Mike takes a comprehensive look at the proven records of great business and institutional leaders, and breaks down crucial components to their success. In the case of Chick-fil-A, he effectively identifies the link between leadership's focus on purpose and how it ultimately impacts the guests' experience."

Steve Robinson, former Executive Vice President and Chief Marketing Officer of Chick-fil-A and author of Covert Cows and Chick-fil-A