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Marketing Management.Prentice Hall Inte 3 New edition
Philip Kotler
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Marketing Management.Prentice Hall Inte 3 New edition
Philip Kotler
The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.
976 pages
| Media | Książki Book |
| Wydane | 4 maja 2016 |
| ISBN13 | 9781292093239 |
| Wydawcy | Pearson Education Limited |
| Strony | 976 |
| Wymiary | 285 × 222 × 40 mm · 2,26 kg |
| Język | Danish |
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