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H2H Marketing: The Genesis of Human-to-Human Marketing 1st ed. 2021 edition
Philip Kotler
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H2H Marketing: The Genesis of Human-to-Human Marketing 1st ed. 2021 edition
Philip Kotler
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
243 pages, 68 Illustrations, color; 1 Illustrations, black and white; X, 243 p. 69 illus., 68 illus.
| Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
| Wydane | 13 grudnia 2020 |
| ISBN13 | 9783030595302 |
| Wydawcy | Springer Nature Switzerland AG |
| Strony | 267 |
| Wymiary | 242 × 162 × 27 mm · 604 g |
| Język | German |
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