![Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Książki - John Wiley & Sons Inc - 9781118206683 - 15 czerwca 2012](https://imusic.b-cdn.net/images/item/original/683/9781118206683.jpg?kotler-philip-kellogg-school-of-management-northwestern-university-evanston-il-2012-good-works-marketing-and-corporate-initiatives-that-build-a-better-world-and-the-bottom-line-hardcover-book&class=scaled&v=1403940773)
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
288 pages, Illustrations
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 15 czerwca 2012 |
ISBN13 | 9781118206683 |
Wydawcy | John Wiley & Sons Inc |
Strony | 288 |
Wymiary | 163 × 230 × 25 mm · 490 g |
Język | English |
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