![Attracting Investors: A Marketing Approach to Finding Funds for Your Business - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Książki - John Wiley & Sons Inc - 9780471646563 - 3 września 2004](https://imusic.b-cdn.net/images/item/original/563/9780471646563.jpg?kotler-philip-kellogg-school-of-management-northwestern-university-evanston-il-2004-attracting-investors-a-marketing-approach-to-finding-funds-for-your-business-hardcover-book&class=scaled&v=1443648877)
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Attracting Investors: A Marketing Approach to Finding Funds for Your Business
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.
256 pages, illustrations
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 3 września 2004 |
ISBN13 | 9780471646563 |
Wydawcy | John Wiley & Sons Inc |
Strony | 256 |
Wymiary | 160 × 239 × 23 mm · 428 g |
Język | English |
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