Irrationally Yours: on Missing Socks, Pickup Lines, and Other Existential Puzzles

Publisher Marketing: Three-time" New York Times "bestselling author Dan Ariely presents an expanded collection of his immensely popular "Wall Street Journal" advice column, Ask Ariely. Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books "Predictably Irrational, The Upside of Irrationality," and "The Honest Truth about Dishonesty." Ariely applies this scientific analysis of the human condition in his Ask Ariely Q & A column in the "Wall Street Journal," in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you re playing the volatile stock market?What s the best way to get someone to stop smoking?How can you maximize the return on your investment at an all-you-can-eat buffet?Is it possible to put a price on the human soul?Can you ever rationally justify spending thousands of dollars on a Rolex? In "Irrationally Yours," a broad variety of economic, ethical, and emotional dilemmas are explored and addressed. Using his trademark insight and wit, Ariely helps us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life." Contributor Bio:  Ariely, Dan Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family. Contributor Bio:  Jones, Simon Simon Jones has appeared in the films "The Devil s Own", "Twelve Monkeys", "For Love or Money", "Green Card, Brazil", "Monty Python s Meaning of Life", and "Miracle on 34th Street". His television appearances include a role in "The Cosby Mysteries" and "Murder She Wrote". He has been featured on Broadway in "The Real Thing", "Benefactors", and "Private Lives". He is also a veteran audiobook performer.