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A Branded World
Michael Levine
A Branded World
Michael Levine
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Media | Muzyka CD (Płyta kompaktowa) |
Liczba dysków | 1 |
Wydane | 1 września 2013 |
ISBN13 | 9781470892074 |
Etykieta | Blackstone Audiobooks |
Wymiary | 150 g (Waga (szacunkowa)) |
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