67 Cognitive Biases That Can Help Your Business Make More Money

Did you know our brains are tricking us all the time? There's a saying that I subscribe to that goes, "Don't believe everything you think." Human beings do not process information and make decisions perfectly. People use biases as shortcuts. One can argue that everything is a bias and biases aren't necessarily a negative. Biases are simply something to watch out for in our natural thought processes. They can be influenced by our memories, experiences, or general culture. By understanding human psychology we can not only become better business owners, but also better human beings.