How to run a successful business?

This book is not about teaching you how to become a millionaire. Instead this book is a medium to motivate you to take up self-employment or entrepreneurship as a profession rather than restricting yourself to a mere employed person. I am not against people who do jobs but, in this book, you will find the obvious advantages of beginning a small business over doing a well-paid job. I have very carefully and intentionally used the word small business. Small business doesn't mean earning small. Business is never measured by the profits that it earns in the initial years. It is always measured by the value it creates for you and your customers. You never judge a business by the profits in a current scenario but the projected profits it can earn over the next few years. If you calculate a new business's profit for the first calendar year then probably you will never take up a businessperson's path. Always calculate the potential of a business for the next 5 years and then judge its true potential. On the contrary, you can never judge a business's true potential until and unless you take it up. You need to be a businessperson in order to compete on a world stage. There are people who say that business is risky. I don't disagree with them. It is indeed riskier than a job but remember that only risk takers taste success. Without wasting anytime, I am going to take you to this beautiful journey and hope that I can influence you that doing a business is better than doing a job in many ways. I will also train you on how you can build a brand and carve a niche for yourself. There are many aspects that need to be covered in order to learn about starting a business. The tips that I will give you is not limited to a certain type of business. You can use this information and apply to most of the products and services that you need to sell. I have used myriad of examples from real life experiences and imprinted in this book for your help and reference. I am a frequent reader of books. Therefore, I feel that the overall mantra of a book should be understood rather than focusing on every point. Some points given in this book may differ from country to country or culture to culture, but you must understand the crux and apply it to achieve success. So, let's begin with the journey!