The Employer Brand Handbook

Your Employer Brand Depends on Your Recruiters, So Get The Most Out Of ThemOne part of employer branding is conceptual: positioning, value proposition, target segmentation and messaging, etc. But another part is very very tactical: working with marketing teams, developing metrics, social media planning, etc. In this book, we go deep on how to work with recruiters: building relationships, developing projects they value, how to service them so that they help you. The handbook which walks you step-by-step through the projects you need to build great relationships with recruiters and train them how to support your brand. This book includes checklists, examples and emails you can copy and paste immediately to turn your recruiters onto advocates and fans. All the things that I learned and built over the last five years as both an in-house employer brand owner, and as a consultant to companies large and small. Get the know how and the edge in leveraging recruiters.