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E-consumers in the Era of New Tourism - Managing the Asian Century 1st ed. 2016 edition
E-consumers in the Era of New Tourism - Managing the Asian Century 1st ed. 2016 edition
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.
139 pages, 12 black & white illustrations, 5 colour illustrations, biography
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 21 stycznia 2016 |
ISBN13 | 9789811000850 |
Wydawcy | Springer Verlag, Singapore |
Strony | 139 |
Wymiary | 155 × 235 × 10 mm · 390 g |
Redaktor | Sezgin, Erkan |