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I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing Softcover reprint of the original 1st ed. 1989 edition
Robert Lewis
I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing Softcover reprint of the original 1st ed. 1989 edition
Robert Lewis
Retailing today is one of the largest, most buoyant and most competitive market sectors. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth.
191 pages, 16 black & white illustrations, biography
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 21 lipca 2012 |
ISBN13 | 9789401164078 |
Wydawcy | Springer |
Strony | 187 |
Wymiary | 155 × 235 × 10 mm · 276 g |
Język | English |
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