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In Good Company: Managing Intellectual Property Issues in Franchising Chinese edition
Wipo
In Good Company: Managing Intellectual Property Issues in Franchising Chinese edition
Wipo
At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.
64 pages
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 1 lipca 2019 |
ISBN13 | 9789280531145 |
Wydawcy | World Intellectual Property Organization |
Strony | 64 |
Wymiary | 148 × 210 × 3 mm · 86 g |
Język | Chinese |