Assessment of the Commercial Applicability of Artifical Intelligence in Electronic Businesses - Thomas Kramer - Książki - GRIN Verlag - 9783867466318 - 25 sierpnia 2012
W przypadku, gdy okładka i tytuł się nie zgadzają, tytuł jest poprawny

Assessment of the Commercial Applicability of Artifical Intelligence in Electronic Businesses

Thomas Kramer

Cena
zł 245,90

Zamówione z odległego magazynu

Przewidywana dostawa 11 - 20 lis
Dodaj do swojej listy życzeń iMusic

Assessment of the Commercial Applicability of Artifical Intelligence in Electronic Businesses

Diploma Thesis from the year 2002 in the subject Business economics - Operations Research, grade: 1.3, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, language: English, abstract: The purpose of this thesis is to analyse, assess and evaluate the potential of commercial applica-tions of artificial intelligence in electronic businesses. Therefore the main research question of this paper is whether artificial intelligence is reasonably applicable in Internet-related busi-nesses, first in terms of effectiveness and second in terms of efficiency. In the assessment the application of artificial intelligence in electronic businesses is represented by the employment of intelligent agents. In harmony with the major research question emphasized above, the paper provides a thorough discussion about the economic impact of the most common and relevant application types of intelligent agents on electronic commerce environments. In addition the driving underlying technologies of intelligent agents are analysed with respect to artificial intelligence techniques and methods, and current standardisation efforts. The assessment itself constitutes of theoretical and practical instruments that measure the com-mercial applicability of artificial intelligence in electronic businesses. First, the effectiveness of employing intelligent agents will be measured with a cost-benefit analysis to prove whether it is the right thing to do for an electronic business. Second, the efficiency of such an application will be assessed with a detailed SWOT-Analysis in order to determine whether employed agents do their job right. Finally, the results from a range of expert interviews with dominating devel-opers in the field of intelligent systems technology will be integrated into the assessment. Expert interviews as a research method seem to be appropriate for this assessment as they investigate the phenomenon within its real-life context. Furthermore they

Media Książki     Paperback Book   (Książka z miękką okładką i klejonym grzbietem)
Wydane 25 sierpnia 2012
ISBN13 9783867466318
Wydawcy GRIN Verlag
Strony 80
Wymiary 146 × 5 × 207 mm   ·   113 g
Język English  

Pokaż wszystko

Więcej od Thomas Kramer