Impact of Brand Placements in Bollywood Movies: Researching the Youth of India

This research explores how brand placement in Bollywood movies is perceived by the viewersand to what extent are they affected by these placements. Brand Placements in the Bollywoodindustry has grown rapidly over the last few years. In this age of global advertising, marketersare looking for new techniques of advertising to promote their brands to a larger audience. Thisresearch comprises of the views of Indian students in New Delhi and NCR. This paper willreview the literature on brand placements, growth of brand placements in the Bollywoodindustry, the views and the perception of viewers regarding brand placements. The paper thendiscusses the brand placements in terms of the youth in India which is divided mainly into twothemes, effectiveness of brand placements and the perception of brand placements in the mindsof the youth of India. By investigating these subjects together, the research will be able tohighlight the scenario of brand placements in the Bollywood industry. Lastly, bringing togetherthe theoretical and practical findings, the final conclusion of the research will be discussed withits limitations and further areas of research.