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Electronic Commerce Usability: Investigating Aspects of Electronic Commerce Browsing
Shawren Singh
Electronic Commerce Usability: Investigating Aspects of Electronic Commerce Browsing
Shawren Singh
This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both using a questionnaire. The study?s found that usability issues had a minimal influence on the perceived success of the websites. It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on. This book has been written in a non technical fashion. Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 15 maja 2010 |
ISBN13 | 9783838300429 |
Wydawcy | LAP Lambert Academic Publishing |
Strony | 380 |
Wymiary | 150 × 21 × 225 mm · 562 g |
Język | English |