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Manual of International Marketing. 2006 edition
Thomas Heilmann
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zł 735,90
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Manual of International Marketing. 2006 edition
Thomas Heilmann
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
568 pages
| Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
| Wydane | 21 września 2014 |
| ISBN13 | 9783834946553 |
| Wydawcy | Gabler |
| Strony | 588 |
| Wymiary | 168 × 240 × 30 mm · 811 g |
| Redaktor | Heilmann, Thomas |
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