A Study on Brand Performance Analysis at Vguard

This work mainly aims to find the market share of V-Guard Industries Ltd and Havells India Ltd particularly in Trivandrum and Kollam districts by investigating among dealers dealing with the products from the respective companies. The market share of the two companies are compared in particular areas were both companies have a common market and the strengths and weakness of the company is being analysed and the opportunities and threats for the company from the competitor is being proposed.