The 1970s' Korean Government Family Policy and Media Coverage: Focusing on Media Coverage of 1973-1974: the Family Rites Code and Restrictions on Antisocial Entrepreneurs

The Family Rites Code has its significance not just in the effective control of the public's common lives by transforming people's minds but also in running it with the thoroughly planned economic measures used discriminately according to classes. Strong administrative steps were taken for dominating the capitalists or entrepreneurs. Meanwhile moral standards such as frugality and simple lifestyle were encouraged as a way to boost asceticism to middle and lower classes. It is possibly interpreted for the regime to give priority to the success in economic policies over controlling ones. Moreover, not only as an economic perspective but also as a mental and social one, utilizing the code definitely provided the social validity for taming capitalists. The evaluation of the code one year later also pointed out entrepreneurs' sumptuous moods while trying to blame them for the failure of the code. By doing so, the regime intended to take advantage of gaining collaborators for the comprehensive economic plans. Mechanisms of transforming people's mind and controlling of the public Park's regime constantly pursued has worked in a complicated but interactive way.