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Competitive Branding Strategies: Managing Performance in Emerging Markets 1st ed. 2019 edition
Rajagopal
Competitive Branding Strategies: Managing Performance in Emerging Markets 1st ed. 2019 edition
Rajagopal
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.
288 pages, 7 Illustrations, black and white; XXV, 288 p. 7 illus.
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 8 października 2019 |
ISBN13 | 9783030249328 |
Wydawcy | Springer Nature Switzerland AG |
Strony | 288 |
Wymiary | 539 g |
Język | German |
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