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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 1st ed. 2019 edition
Rajagopal
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 1st ed. 2019 edition
Rajagopal
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
277 pages, 1 Illustrations, color; 15 Illustrations, black and white; XXI, 277 p. 16 illus., 1 illus
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 25 lutego 2019 |
ISBN13 | 9783030119102 |
Wydawcy | Springer Nature Switzerland AG |
Strony | 277 |
Wymiary | 519 g |
Język | German |
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