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Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases Softcover reprint of the original 1st ed. 2019 edition
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases Softcover reprint of the original 1st ed. 2019 edition
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
388 pages, 25 Illustrations, black and white; XXII, 388 p. 25 illus.
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 1 lutego 2019 |
ISBN13 | 9783030092382 |
Wydawcy | Springer Nature Switzerland AG |
Strony | 388 |
Wymiary | 211 × 147 × 25 mm · 544 g |
Język | German |
Redaktor | Robinson, Richard N. S. |
Redaktor | Sigala, Marianna |