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Reimagining and Reshaping Events: Theoretical and practical perspectives
Wrathall, Jeffrey, PhD (Event Management Lecturer and Course Leader, Faculty of Higher Education at William Angliss Institute, Melbourne, Australia)
Reimagining and Reshaping Events: Theoretical and practical perspectives
Wrathall, Jeffrey, PhD (Event Management Lecturer and Course Leader, Faculty of Higher Education at William Angliss Institute, Melbourne, Australia)
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
256 pages, 40 Figures
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 5 stycznia 2022 |
ISBN13 | 9781911635888 |
Wydawcy | Goodfellow Publishers Limited |
Strony | 256 |
Wymiary | 245 × 191 × 20 mm · 572 g |