Create Your Business Plan for the Digital Age Guide to an Effective Business Plan

"Napoleon mocked the United Kingdom as 'a nation of shopkeepers'. What of that nation today in which leading businesses sell physical goods without holding any inventory? Entrepreneurs are opening new enterprises without 'bricks-and-mortar' premises, while their back-office staff operate miles away. Innovation is the very root of growth, but it demands adaptive thinking - open minds - and plenty of imagination.

Whether you are planning a start-up or taking a mature business forward, crafting your business plan forces critical analysis. This, in turn, demands you justify your suppositions. It serves to eliminate the guesswork and to reduce risk. Above all, your business plan is not merely a tool for gaining investment but becomes, truly, your day-to-day survival handbook

How to Write a Modern Business Plan is a guide to encourage fresh thinking. It prompts the reader to leverage both technology and new business practises to forge a successful commercial destiny.

Shape your business for what you want it to become and be a business leader."



ContentsPrefacePart OneDesigning your BusinessBusiness Planning FundamentalsGeneral ConsiderationsFinancing OptionsCreating the Cost Efficient BusinessClient Acquisition in the Digital AgePart TwoA step-by-step guideSection One: The IntroductionSection Two: The BusinessSection Three: Market OverviewSection Four: CompetitionSection Five: Sales & MarketingSection Six: OperationsSection Seven: FinancialsPart Three: Model Business PlanTable of ContentsSection One: IntroductionSection Two: The BusinessSection Three: The MarketSection Four: CompetitionSection Five: Sales & MarketingSection Six: OperationsSection Seven: FinancialsSection Eight: Appendix