Konjoint Ve Yapisal Esitlik Modeli Ile Marka Begeni Skoru Olceginin Olusturulmasi

In this work, it is possible to make more optimal decisions with the data analysis techniques which are developed in the field of price determination about the products of the companies. In order to be an example of the use of advanced data analysis techniques, in this study, a 10% increase in the "Brand Likelihood Score" for the brands operating in the category of non-alcoholic beverages was compared to the market share effect of the brand and the effect of the price effect obtained from the conjoint simulation on the brand's market share and to optimize return on investment (ROI).