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The Anatomy of Humbug: How to Think Differently About Advertising
Paul Feldwick
The Anatomy of Humbug: How to Think Differently About Advertising
Paul Feldwick
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
256 pages, black & white illustrations
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 28 lutego 2015 |
ISBN13 | 9781784621926 |
Wydawcy | Troubador Publishing |
Strony | 256 |
Wymiary | 144 × 219 × 23 mm · 392 g |
Język | English |
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