Financial Management

If you're looking for a practical book that provides useful knowledge about financial management then keep reading... Whether you are running a social enterprise with just two full-time staff, an Internet start-up, a craft business on Etsy or a Fortune 500 multinational, you will need to have a good feel for financial management to get the best out of it. Are you a small business owner, student or a senior manager in another discipline who needs to brush up on financial concepts? If so, this book will explain finance simply and with plenty of real-life examples that make it easy to see how to apply the concepts in practice. This book is also concentrated on explaining what the financial figures mean, and how to figure out the message they are sending, rather than on how to construct a balance sheet or do an audit. Many trained accountants focus on the 'right answers' rather than reading between the lines to see what is going on