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Social Media Analytics and Its Applications in Marketing - Foundations and Trends® in Marketing
Sangkil Moon
Social Media Analytics and Its Applications in Marketing - Foundations and Trends® in Marketing
Sangkil Moon
Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media and social media analytics (SMA) or social media and social media analytics from the perspective of the marketing discipline.
92 pages
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 1 marca 2022 |
ISBN13 | 9781680839524 |
Wydawcy | now publishers Inc |
Strony | 92 |
Wymiary | 234 × 155 × 8 mm · 162 g |
Język | English |
Zobacz wszystko od Sangkil Moon ( np. Paperback Book )