Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

TEDx speaker Aubrey Bergauer - “the Steve Jobs of classical music” - reveals how torun a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. This foolproof guide shows arts organisations how to reach new levels of engagement - while always putting the art first.