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How Creating Customer Value Makes You a Great Executive
Gautam Mahajan
How Creating Customer Value Makes You a Great Executive
Gautam Mahajan
Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.
156 pages
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 30 października 2017 |
ISBN13 | 9781631579882 |
Wydawcy | Business Expert Press |
Strony | 156 |
Wymiary | 217 g |
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