Powiedz znajomym o tym przedmiocie:
Industrial Products: A Guide to the International Marketing Economics Model 1. wydanie
Erdener Kaynak
Industrial Products: A Guide to the International Marketing Economics Model 1. wydanie
Erdener Kaynak
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
248 pages, illustrations
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 19 kwietnia 1994 |
ISBN13 | 9781560244257 |
Wydawcy | Taylor & Francis Inc |
Strony | 246 |
Wymiary | 224 × 484 × 21 mm · 572 g |
Język | English |
Więcej od Erdener Kaynak
Zobacz wszystko od Erdener Kaynak ( np. Hardcover Book , Paperback Book i Book )