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Feeding the Media Beast: An Easy Recipe for Great Publicity New edition
Mark Mathis
Feeding the Media Beast: An Easy Recipe for Great Publicity New edition
Mark Mathis
Former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, this book explains how to deal with journalists in a systematic way. It establishes 12 rules that cover everything any PR person ever needs to know.
300 pages
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 31 maja 2005 |
ISBN13 | 9781557533975 |
Wydawcy | Purdue University Press |
Strony | 304 |
Wymiary | 152 × 229 × 19 mm · 495 g |
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