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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet
David Rutherford
Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet
David Rutherford
Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.
155 pages, tables & charts
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 14 grudnia 2007 |
ISBN13 | 9781554580316 |
Wydawcy | Wilfrid Laurier University Press |
Strony | 174 |
Wymiary | 154 × 227 × 11 mm · 272 g |
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