Advertising in China, Korea, Russia, India & Pakistan.

The Book effectively captures information about advertising market of China, Russia, Korea, India & Pakistan. The book has a lot of information and many insights which can be of great interest to any student. Its special focus is on how advertising has evolved with rise of Consumerism in these countries and how advertising markets have developed over a span of time. Impact of LPG (Liberalization, Privatization & Globalization) on rise of advertising markets, in terms of growth and development has also been taken better into account by the Author.