Powiedz znajomym o tym przedmiocie:
Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Young Joon Lim
Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Young Joon Lim
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
320 pages
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Do wydania | 5 listopada 2024 |
ISBN13 | 9781538197868 |
Wydawcy | Rowman & Littlefield |
Strony | 320 |
Wymiary | 513 g (Waga (szacunkowa)) |
Pokaż wszystko
Więcej od Young Joon Lim
Zobacz wszystko od Young Joon Lim ( np. Paperback Book i Hardcover Book )