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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Sixth edition
Arthur Asa Berger
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Sixth edition
Arthur Asa Berger
Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
288 pages, 50 Tables, unspecified; 67 Halftones, black and white; 21 Illustrations, black and white
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 17 sierpnia 2020 |
ISBN13 | 9781538137819 |
Wydawcy | Rowman & Littlefield ROLI37819 |
Strony | 288 |
Wymiary | 253 × 178 × 20 mm · 568 g |
Język | English |
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