Global Communication and Socio-political Interpretation

Publisher Marketing: Indian and world media landscape is changing very fast and a new phenomenon is emerging called 'Mediatization."The term is hugely used in west to define and understand how media is impacting politics and society and how it is adversely or in a right way impacting people in decision making. After first gulf war which broke out in 1991 and CNN experimented Cable TV Experiment in India, a lot has changed in Indian and world media. World is constantly living under fear of terrorism, extremisim, war and jihad. Countries are redefining their agenda and political and geographiocal borders are being reshaped. Concept of monopoly of one nation is thing of past and multiple emerging economies in Asia and East has forced political thinkers to change their opinion about developing nations or about those who were previously slow in their economic pace. One time boosting economies and organizations are collapsing giving way to new definition of economically powerful nations and organizational structure for a successful business. In this scenario Media has palyed a decisive role in deciding fate of nations. Be it current problem of terrorism or even economy and religion, for instance. But, is media playing its role and fulfilling its duty is a big question. Particularly in a country like India where Media is an important tool of information. Does communication play any role in War and Conflict?What are media theories in Human Relations and how it takes Mayo's work. Media is playing the game in front scene and it all started in USA where media dominates over politics but who is dominating media-Radio, Print, Television or Digital is a big question. Also media tycoons are taking over each other in order to control maximum profit and dominate in industry as for as contemporary world is concerned. This book deals with all these phenomenon which has everlasting impact on socio political developments in contemporary world.