The Seven Deadly Sins of Innovation

Ever wanted to understand why innovations go bad? What makes new ideas and product launches fail? How to avoid the traps and ensure that your value proposition is insightful and successful? Mat Shore is an innovation and value proposition expert that has trained 35,000 people worldwide. his clients include Samsung, GE, Philips and Citrix and his new book entitled 'The Seven Deadly Sins of Innovation' is now available to buy. It contains numerous examples and case studies of innovation sinners and lots of elegant examples of innovation tips and tricks to avoid falling into the same traps. 'The Seven Deadly Sins of Innovation' is the most entertaining and enlightening book you are likely to read this year. About the author: After a successful career in brand management and innovation at Procter & Gamble, Pepsi and Unilever, in 2003 Mat founded Outside In(TM), a successful Innovation and Training company, that helps clients worldwide challenge their per-conceived ideas on insights, propositions and innovation. In the last 11 years, Outside in have consulted on B2B and B2C innovations in 27 countries. Mat has trained 35,000 people worldwide on how to improve the success of their launches. His YouTube channel MatShoreInnovation has 100,000 hits and his blog at MatShore.com regularly features the funniest and cleverest innovations each month.