Isn't That Rich?: Life Among the 1 Percent

Description for Sales People: From the author of "Madboy" comes a collection of humorous essays about the foibles of New York City's rich and famous. This compendium includes new material as well as pieces originally published in Kirshenbaum's "New York Observer" column, "Isn't That Rich?"Biographical Note: Richard Kirshenbaum is one of the most exciting personalities in New York City advertising. In 1987, at age twenty-six, he cofounded the Kirshenbaum Bond + Partners agency, which pioneered such innovative concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerrilla marketing. At the time of its sale, KBP was the largest independent ad agency in the United States, with one billion dollars in billing. In 2011 Kirshenbaum launched NSG/SWAT, a high-profile boutique branding agency that works with entrepreneurs and emerging companies. He is also cofounder, with music icon Chris Blackwell, of Blackwell Fine Jamaican Rum. Kirshenbaum has lectured at Harvard Business School, has appeared on "20/20," was named to "Crain's New York Business"'s "40 under Forty" list, was inducted into the Advertising Hall of Fame in 2000, and snagged second place on a list of the top one hundred US entrepreneurs. He is the author of the business book "Under the Radar"; the relationship guide "Closing the Deal," which has been translated into nine languages; the advertising memoir "Madboy," an Amazon bestseller; and "Isn't That Rich?," a compilation of essays from his "New York Observer "column. Kirshenbaum is an accomplished playwright, and his work has been produced by David Mamet's Atlantic Theater Company. He has also contributed to "Us Weekly"'s "Fashion Police" feature and has written comedy for the legendary Joan Rivers, among others. Publisher Marketing: Celebrated ad man Richard Kirshenbaum, the original New York observer, reveals the fashions, foibles, and outrageous extravagances of the private-jet set Paid friends. Pot dealers draped in Dolce. Divorce settlements that include the Birkins at their "current" retail price. Air kisses, landing strips, and lounge-chair bribery. For most of us, the idea of life inside the golden triad of Park Avenue, Sagaponack, and St. Barths is just as exotic as the mysteries of the Bermuda Triangle. Luckily, Richard Kirshenbaum has a VIP pass to the Upper East Side and is willing to share the wealth--of gossip. His "New York Observer "column on uptown social life provides a fascinating glimpse behind the gilded curtain into the swanky restaurants and eye-popping vacation destinations where the 1 percent gathers."Isn't That Rich?" features highlights from Kirshenbaum's monthly column as well as several brand-new essays. From cash-strapped blue bloods willing to trade their good names for a taste of nouveau riche treasure to the fine art of donning a cashmere sweater in Capri, our intrepid correspondent exposes the preoccupations of the posh. His insider sources may be anonymous--Our Lady of the East River wouldn't have it any other way--but the light he shines on their world is dazzling and fabulously fun. Review Citations:

Kirkus Reviews 05/01/2015 (EAN 9781504007320, Paperback)

Contributor Bio:  Kirshenbaum, Richard Richard Kirshenbaum is co-chairman of Kirshenbaum Bond & Partners, one of the largest creative advertising agencies in the country, and the author, with Jonathan Bond, of Under the Radar. Richard and his wife, Dana, married ten years ago and have a son and two daughters. Contributor Bio:  Gross, Michael Michael Gross is the author of Unreal Estate: Money, Ambition, and the Lust for Land in Los Angeles as well as Rogues' Gallery, 740 Park, Genuine Authentic, and Model. A contributing editor to Travel + Leisure and columnist for Crain's New York Business, he has been a columnist for the New York Times, New York, and GQ, and a contributor to Vanity Fair, Esquire, Gawker, The Huffington Post, and other publications around the world.