The Californiacs

Publisher Marketing: California, which produces the maximum of scenery and the minimum of weather; California, which grows the biggest men, trees, vegetables and fleas in the world, and the most beautiful women, babies, flowers and fruits; California, which, on the side, delivers a yearly crop of athletes, boxers, tennis players, swimmers, runners and a yearly crop of geniuses, painters, sculptors, architects, authors, musicians, actors, producers and photographers; California, where every business man writes novels, or plays, or poetry, or all three; California, which has spawned the Coppa, Carmel and San Quentin schools of literature; California, where all the ex-pugs become statesmen and all the ex-cons become literateurs; California, the home of the movie, the Spanish mission, the golden poppy, the militant labor leader, the turkey-trot, the grizzly-bear, the bunny-hug, progressive politics and most American slang; California, which can at a moment's notice produce an earthquake, a volcano, a geyser; California, where the spring comes in the fall and the fall comes in the summer and the summer comes in the winter and the winter never comes at all; California, where everybody is born beautiful and nobody grows old-that California is populated mainly with Californiacs.