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Precision Retailing: Driving Results with Behavioral Insights and Data Analytics - Behaviorally Informed Organizations
Precision Retailing: Driving Results with Behavioral Insights and Data Analytics - Behaviorally Informed Organizations
Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.
320 pages, 20 b&w figures, 10 b&w tables
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 12 marca 2024 |
ISBN13 | 9781487542719 |
Wydawcy | University of Toronto Press |
Strony | 456 |
Wymiary | 237 × 162 × 37 mm · 846 g |
Redaktor | Cohen, Maxime |
Redaktor | Dube, Laurette |
Redaktor | Monla, Bassem |
Redaktor | Yang, Nathan |