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Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Juan Miguel Alcantara-pilar
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Juan Miguel Alcantara-pilar
Marc Notes: Includes bibliographical references and index.; This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands--; Provided by publisher.
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 30 kwietnia 2015 |
ISBN13 | 9781466682627 |
Wydawcy | Business Science Reference |
Strony | 432 |
Wymiary | 216 × 280 × 24 mm · 1,28 kg |
Zobacz wszystko od Juan Miguel Alcantara-pilar ( np. Hardcover Book )