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Hillstrom's Hashtag Analytics
Kevin Hillstrom
Hillstrom's Hashtag Analytics
Kevin Hillstrom
In this quick and fascinating read, Kevin Hillstrom shows us that entire social media communities can be analyzed and understood via a methodology called "Hashtag Analytics". Mr. Hillstrom avoids trendy topics like "followers" and "influencers", focusing instead on the dynamics surrounding a social media community. This unique analytical framework allows one to identify the reasons why a social media community grows and thrives over time. Not surprisingly, Mr. Hillstrom identifies "kindness" as one of the key factors in the growth of a social media community, and is able to forecast the growth of a community based on the amount of kindness offered by community participants. Mr. Hillstrom walks us through a case study of the #blogchat community, a weekly discussion group hosted by esteemed social media expert Mack Collier, illustrating fascinating dynamics behind tweets, statements, re-tweets, amplifications, conversations, and links. The reader gains a thorough understanding of the reasons why a social media community grows or dies over time.
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 24 listopada 2010 |
ISBN13 | 9781456406622 |
Wydawcy | Createspace Independent Publishing Platf |
Strony | 46 |
Wymiary | 152 × 229 × 3 mm · 77 g |
Język | English |
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