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Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition
Ming Zeng
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Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition
Ming Zeng
Exposing the strategies, strengths, and weaknesses of Chinese competitors, this book surfaces the underlying logic that enables Chinese firms to attack high-end industries. It also provides insight into these very different competitors.
256 pages, Illustrations
| Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
| Wydane | 1 lipca 2007 |
| ISBN13 | 9781422102084 |
| Wydawcy | Harvard Business Review Press |
| Strony | 239 |
| Wymiary | 167 × 243 × 24 mm · 565 g |
