Retail Detailed: Secrets to Selling Retail Chain Stores

'SALESPEOPLE: I want you to sell more merchandise, more successfully, to more retail chain store buyers,' says Merrill Lehrer. What does it take to sell to a retail chain store? Retail Detailed: Secrets to Selling Retail Chain Stores will aid salespeople and manufacturers calling on retail stores to understand the chain store buyer. Comprehend how a buyer thinks and you can have an improved relationship with them. Master the way they operate, and you should be able to sell more product to the retail buyer. Written by a respected merchandise manager and senior buyer for top US retail chain stores, this book gives the insight scoop on the buyer's thought processes. Buyers don't have time for teaching you what they want for their stores. Retail Detailed: Secrets to Selling Retail Chain Stores will help you to evaluate their needs and principles. Learn how buyers: pick vendors, build product assortments, design advertising, demand financial incentives, utilize retail math and inventory management, follow retail law, require markdowns and more.