Sell on TV

Does your product have what it takes to become the next $100 million success like OxiClean, the Snuggie or Pillow Pets? This easy to follow book will guide you through the process from concepting to market research to in-market profits.


"Powered by the air you breathe, activated by the water that you and I drink," perhaps the pervasive Billy Mays' most infamous line, started a trend that would lead to billions of dollars in sales for OxiClean.  What started on TV, soon led to Wal-Mart, Target and virtually every other retailer on the planet.  Eventually, the company that launched OxiClean was sold by the Appel family for $325 million.  You'll hear more of the OxiClean story in Chapter 1.

"It's a pillow.  It's a pet.  It's a Pillow Pet!"  If you have children between the ages of 2 and 10, it's likely that you've heard them singing this tagline a few times around the house.  You probably even have a Pillow Pet or two in your home. Jennifer Telfer, the inventor of the now famous Pillow Pet started selling the stuffed animal in malls in 2008 and quickly grew to $3 million in annual revenue.  Not a bad start for a first time inventor.  Two years later, in 2010, the Pillow Pets brand earned over $300 million in annual revenue, and it's still growing.  This is a great example of how an inventor with a simple idea can turn their product into immense profits through selling on TV.

And, finally, who would believe that a blanket with sleeves would ever become a national phenomenon? But that's exactly what happened when the Snuggie was first introduced as a direct response commercial (infomercial) premiering in 2008. From there, the often-mocked--but wildly successful--product has been featured on the Today show and has grown to near cult-like status among its faithful followers.

What do these wildly differing products all have in common? For one, they were all initially sold on TV; and each has made its individual creators or companies millions. Chances are if you're reading a book called Sell It On TV, you're at least vaguely familiar with pet rocks and Chia Pets, Mister Microphones, OxiClean, Pillow Pets and Snuggies, to say nothing of the Clapper, the Magic Jack, Ginsu knives and the PedEgg line of in-your-face commercials.