Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new second edition has been revised and updated to include:

new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.

It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

336 pages, 28 black & white illustrations, 50 colour tables, 9 black & white halftones, 19 black & w

Media	Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem)
Wydane	14 grudnia 2015
ISBN13	9781138912908
Wydawcy	Taylor & Francis Ltd
Strony	344
Wymiary	246 × 193 × 18 mm · 657 g
Język	English

Zobacz wszystko od Pike, Steven (University of Queensland, Australia) ( np. Paperback Book i Hardcover Book )