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Global Sport Marketing: Contemporary Issues and Practice - Routledge Research in Sport Business and Management 1. wydanie
Michel Desbordes
Global Sport Marketing: Contemporary Issues and Practice - Routledge Research in Sport Business and Management 1. wydanie
Michel Desbordes
This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
208 pages, illustrations (black and white)
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 17 lipca 2014 |
ISBN13 | 9781138795822 |
Wydawcy | Taylor & Francis Ltd |
Genre | Aspects (Academic) > Business Aspects |
Strony | 208 |
Wymiary | 157 × 235 × 22 mm · 324 g |
Język | English |
Redaktor | Desbordes, Michel |
Redaktor | Richelieu, Andre (Universite Laval, Canada) |
Zobacz wszystko od Michel Desbordes ( np. Hardcover Book i Paperback Book )