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Contemporary Issues in Branding 1. wydanie
Pantea Foroudi
Contemporary Issues in Branding 1. wydanie
Pantea Foroudi
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.
300 pages, 20 Line drawings, black and white; 22 Tables, black and white; 20 Illustrations, black an
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 11 grudnia 2019 |
ISBN13 | 9781138368545 |
Wydawcy | Taylor & Francis Ltd |
Strony | 300 |
Wymiary | 174 × 244 × 17 mm · 480 g |
Język | English |
Redaktor | Foroudi, Pantea (Middlesex University London, UK) |
Redaktor | Palazzo, Maria (University of Salerno, Italty) |
Zobacz wszystko od Pantea Foroudi ( np. Paperback Book i Hardcover Book )