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Technology and Innovation for Marketing 1. wydanie
Pantano, Eleonora (University of Bristol, UK)
Technology and Innovation for Marketing 1. wydanie
Pantano, Eleonora (University of Bristol, UK)
Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
130 pages, 4 Line drawings, black and white; 1 Halftones, black and white; 4 Tables, black and white
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 29 sierpnia 2018 |
ISBN13 | 9781138323155 |
Wydawcy | Taylor & Francis Ltd |
Strony | 130 |
Wymiary | 252 × 181 × 16 mm · 408 g |
Język | English |